Introduction: Getting the Best Price
Selling your home is likely the largest financial transaction you'll ever make. The difference between a good sale and a great sale can be tens of thousands of dollars.
After 20+ years helping St George homeowners sell their properties, I've identified the key factors that consistently achieve premium prices. This guide shares those insights.
Step 1: Choose the Right Agent
Your choice of agent directly impacts your sale price. A good agent brings local knowledge, negotiation skills, and a buyer database.
What to look for:
Local area expertise (sales in your suburb)
Strong recent sales results
Clear communication style
Transparent fee structure
Marketing capabilities and reach
Pro Tips
- Interview at least 3 agents before deciding
- Ask for recent sales evidence, not just listings
- Check online reviews on Google, RateMyAgent, and social media
Step 2: Timing Your Sale
While you can sell successfully any time of year, market conditions and seasonal factors can influence results.
Spring (September-November): Traditionally the strongest selling season. More buyers, better weather, gardens look great.
Autumn (March-May): Another strong period. Buyers often motivated before end of year.
Winter (June-August): Fewer listings = less competition. Serious buyers only.
Summer (December-February): Quieter due to holidays. Can work well for certain property types.
Step 3: Presentation & Styling
First impressions are everything. Buyers often make emotional decisions within seconds of walking through the door.
Essential preparation:
Declutter ruthlessly – less is more
Deep clean everything, including carpets and windows
Repair obvious defects (dripping taps, chipped paint)
Maximise natural light (open blinds, trim hedges)
Style for broad appeal (neutral colours, remove personal items)
Step 4: Pricing Strategy
Pricing is both art and science. The right price attracts maximum interest; the wrong price can leave your property sitting on the market.
Overpricing risks: Extended time on market, stale listing perception, eventual price drop below market value.
Underpricing risks: Leaving money on the table (though competition can sometimes drive price up).
Realistic pricing: Based on recent comparable sales, property condition, and current market conditions.
Pro Tips
- Request a Comparative Market Analysis from your agent
- Look at SOLD prices, not asking prices
- Consider how long similar properties took to sell
Step 5: Marketing Your Property
Effective marketing exposes your property to the maximum number of qualified buyers.
Essential marketing elements:
Professional photography (absolutely non-negotiable)
Video walkthrough or virtual tour
Floor plan (buyers love them)
realestate.com.au and Domain listings
Social media advertising
Agent database and network
Step 6: Open Homes & Private Inspections
How inspections are managed can significantly impact buyer interest and competition.
Open homes: Create competitive atmosphere, convenient for multiple buyers, time-efficient.
Private inspections: More personal attention, flexible timing, can feel exclusive.
Best practice: Offer both – scheduled open homes plus private viewings by appointment.
Pro Tips
- Present the property perfectly for every inspection
- Leave during inspections – buyers need to imagine themselves living there
- Collect feedback from every visitor through your agent
Step 7: Negotiation & Closing
This is where an experienced agent earns their commission. Skilled negotiation can add significant value.
Key negotiation principles:
Know your bottom line but don't reveal it
Understand buyer motivations
Create urgency through competition
Be prepared to counter-offer quickly
Consider all terms, not just price (settlement period, conditions)
Understanding Costs of Selling
Budget for these costs when planning your sale:
Official Resources
Frequently Asked Questions
What is the best time of year to sell?
How much does it cost to sell a house?
Should I auction or sell by private treaty?
How long does it take to sell a house?
Disclaimer
This guide provides general information only. Sale prices and timeframes depend on many factors including property condition, location, and market conditions. Commission rates and marketing costs are examples only and should be negotiated with your chosen agent.
