Quick Answer
What does it really cost to sell a house in Sydney's St George region in 2026? Commission rates (1.8%-2.2%), marketing ($3K-$7.5K), conveyancing, auctioneer fees — plus 3 worked examples at Rockdale, Brighton-Le-Sands, and Sans Souci prices.
After 25 years selling property in Sydney's St George region, the question I hear most from sellers isn't "what's my home worth?" — it's "Michael, how much is this actually going to cost me?" It's a fair question, and one that deserves a straight answer. In this guide, I'll break down every cost you'll face when selling in St George in 2026 — from agent commission to conveyancing, marketing to auctioneer fees — plus three real worked examples at Rockdale, Brighton-Le-Sands, and Sans Souci prices.
⚡ Quick Summary: Selling Costs in St George (2026)
| Agent commission | 1.8%–2.2% of sale price |
| Marketing package | $3,000–$7,500 |
| Conveyancing / solicitor | $1,200–$2,500 |
| Auctioneer fee | $500–$1,000 |
| Property styling | $3,000–$6,000 |
| Pre-sale repairs | $2,000–$5,000+ |
Use our free calculator for your exact figure: michaelkalinovski.com/calculators/selling-costs
1. Agent Commission: The Biggest Cost
Agent commission is almost always the largest single cost when selling. In Sydney's St George region, commission rates typically range from 1.8% to 2.2% of the final sale price — slightly below the broader Sydney average of 2.1%, reflecting the competitive nature of our local market and the higher property values here.
Here's how commission rates break down by price bracket in St George:
| Sale Price Range | Typical Commission Rate |
| Under $800,000 | 2.0%–2.5% |
| $800,000–$1.5 million | 1.8%–2.2% |
| $1.5 million–$3 million | 1.6%–2.0% |
| $3 million and above | 1.2%–1.8% |
By suburb, the averages I see in my day-to-day work are:
- Rockdale (2216): ~2.05% average
- Brighton-Le-Sands (2216): ~1.95% average
- Sans Souci (2219): ~1.85% average
- Dolls Point (2219): ~1.75% average
- Banksia (2216): ~2.15% average
One thing I always tell my sellers: commission is negotiable in NSW. There's no regulated rate. What you should be negotiating isn't just the percentage — it's the agent's track record, their marketing plan, and whether they have a genuine database of buyers for your property type. A 1.8% agent who sells your home for $50,000 less than a 2.2% agent costs you far more in the end.
"In 25 years and 700+ sales in St George, I've never had a seller regret paying a fair commission to an agent who delivered. What they do regret is choosing the cheapest agent and watching their home sit on the market for 90 days."
— Michael Kalinovski, Century 21 Bayview, Brighton-Le-Sands
2. Marketing Packages: What You're Actually Paying For
Marketing is the second-largest cost — and the one sellers most often try to cut. That's a mistake. In St George's competitive market, your marketing package is what drives competition between buyers and ultimately determines your final sale price.
A typical marketing package in St George in 2026 costs between $3,000 and $7,500, depending on the property and campaign level. Here's what's included:
| Marketing Item | Cost Range |
| Professional photography | $300–$800 |
| Video / drone footage | $500–$2,000 |
| realestate.com.au Premier listing | $1,500–$4,000 |
| Domain.com.au Platinum listing | $1,000–$3,000 |
| Social media / digital ads | $500–$2,000 |
| Print brochures / signboard | $200–$600 |
For most properties in Rockdale, Kogarah, and Sans Souci, I recommend a marketing budget of $5,000–$7,000 — focused on premium online listings and professional photography rather than print. Premier listings on realestate.com.au receive six times more views than standard listings. That extra visibility translates directly into more inspections and more competition on auction day.
For prestige properties in Brighton-Le-Sands and waterfront Sans Souci, a budget of $7,000–$10,000+ is appropriate, adding drone footage, video walkthroughs, and targeted digital campaigns to reach interstate and international buyers.
3. Conveyancing and Legal Fees
As the seller, you'll need a solicitor or licensed conveyancer to prepare the Contract for Sale, handle the exchange, and manage settlement. In Sydney in 2026, seller conveyancing fees typically range from $1,200 to $2,500, including disbursements.
What's included in that fee:
- Preparing the Contract for Sale (including Section 32 / vendor disclosure)
- Title searches and certificate of title
- Discharge of mortgage coordination (if applicable)
- Settlement management via PEXA (electronic settlement)
- Adjustments for council rates, water rates, and strata levies
Common disbursements on top of professional fees include title searches ($20–$100), council certificates ($53–$133), drainage diagrams ($25), and PEXA/settlement agent fees ($80–$150). Budget around $1,500–$2,000 as a realistic all-in figure for most St George properties.
4. Auctioneer Fees
If you're selling by auction — which I strongly recommend in St George's competitive market — you'll pay a separate auctioneer fee of $500–$1,000. Some agents include this in their commission; others charge it separately. Always clarify this upfront when signing your agency agreement.
Auction is the dominant method of sale in St George for a reason: it creates urgency, transparency, and competition. In my experience, well-run auctions consistently achieve 5–12% above the vendor's reserve price when the property is correctly positioned and marketed.
5. Property Styling and Staging
Professionally styled homes sell for an average of 7.5% more than unstyled properties, according to REA Group research. In dollar terms, on a $1.8M Brighton-Le-Sands house, that's a potential $135,000 uplift from a $4,000–$6,000 styling investment.
Styling costs in St George typically range from $3,000 to $6,000 for a standard 3–4 bedroom home, covering furniture hire, soft furnishings, artwork, and styling consultation. For larger prestige properties, budget $6,000–$10,000.
I always recommend styling to my sellers. It's the highest-ROI investment you can make before going to market.
6. Pre-Sale Repairs and Presentation
Minor cosmetic repairs — fresh paint, garden tidy-up, carpet cleaning, fixing leaky taps — typically cost $2,000–$5,000 and can add significantly more than their cost to the final sale price. Buyers notice everything, and a well-presented home signals that it's been well-maintained.
For more significant work (kitchen refresh, bathroom update, new flooring), costs can reach $10,000–$15,000. Whether this is worthwhile depends on the property's current condition and price point. I can advise you on exactly what's worth doing and what isn't — call me on 0411 818 171 for a pre-sale consultation.
7. Other Costs to Budget For
- Mortgage discharge fee: If you have an existing home loan, your lender will charge $150–$600 to discharge the mortgage at settlement.
- Building and pest inspection (pre-sale): Some sellers commission their own report ($500–$800) to provide to buyers, reducing the risk of price renegotiation after exchange.
- Capital Gains Tax (CGT): If the property is an investment (not your principal place of residence), CGT applies on the profit. Properties held for more than 12 months receive a 50% CGT discount. Selling costs (commission, marketing, conveyancing) are deductible against your capital gain. Speak to your accountant before selling.
3 Worked Examples: Real Selling Costs at St George Prices
Let me put all of this together with three real-world examples at current St George price points.
Example 1: Rockdale 2-Bedroom Unit — $750,000
Rockdale 2BR Unit — Sale Price: $750,000
| Agent commission (2.05%) | $15,375 |
| Marketing package | $3,500 |
| Conveyancing / legal fees | $1,500 |
| Auctioneer fee | $600 |
| Property styling | $3,000 |
| Pre-sale repairs / presentation | $2,000 |
| Mortgage discharge fee | $300 |
| Total estimated selling costs | $26,275 |
| As % of sale price | 3.5% |
At $750,000, a Rockdale unit seller is looking at roughly $26,000–$28,000 in total selling costs. The median unit price in Rockdale is currently around $720,000–$750,000, so this is a very typical scenario for the suburb.
Example 2: Brighton-Le-Sands House — $1,800,000
Brighton-Le-Sands House — Sale Price: $1,800,000
| Agent commission (1.95%) | $35,100 |
| Marketing package (incl. drone/video) | $7,000 |
| Conveyancing / legal fees | $2,000 |
| Auctioneer fee | $800 |
| Property styling | $5,000 |
| Pre-sale repairs / presentation | $3,500 |
| Mortgage discharge fee | $400 |
| Total estimated selling costs | $53,800 |
| As % of sale price | 3.0% |
Brighton-Le-Sands is one of Sydney's most tightly held beachside suburbs, with only around 35 house sales per year. The median house price is currently around $2,050,000–$2,150,000, with entry-level homes on the western side of the suburb starting around $1.8M. At this price point, total selling costs of $50,000–$55,000 are typical — representing about 3% of the sale price.
Example 3: Sans Souci Waterfront — $2,200,000
Sans Souci Waterfront — Sale Price: $2,200,000
| Agent commission (1.85%) | $40,700 |
| Marketing package (premium — drone, video, digital) | $9,000 |
| Conveyancing / legal fees | $2,500 |
| Auctioneer fee | $1,000 |
| Property styling (prestige) | $6,500 |
| Pre-sale repairs / presentation | $4,000 |
| Mortgage discharge fee | $500 |
| Total estimated selling costs | $64,200 |
| As % of sale price | 2.9% |
Sans Souci waterfront properties are among the most sought-after in the St George region. The combination of Georges River frontage, boat access, and proximity to the city creates a buyer pool that extends well beyond the local area — including interstate and international buyers. At this price point, a premium marketing campaign is essential, and the investment in professional styling and drone/video content pays for itself many times over.
Calculate Your Exact Selling Costs
Every property is different. Use our free selling costs calculator to get a personalised estimate based on your suburb, property type, and expected sale price:
Free Selling Costs Calculator
Enter your suburb and expected sale price → get a full cost breakdown in seconds
How to Reduce Your Selling Costs (Without Cutting Corners)
There are smart ways to reduce your selling costs — and there are false economies that will cost you far more than you save. Here's my honest advice after 700+ sales:
Worth negotiating:
- Agent commission — especially if you're selling a premium property or have a strong referral relationship
- Marketing package — ask what's included and what can be bundled
- Conveyancing fees — get 2–3 quotes, but don't choose purely on price
Not worth cutting:
- Professional photography — poor photos kill your online listing before buyers even click
- Premium online listings — the difference between a standard and Premier listing on realestate.com.au is 6× the views
- Property styling — the ROI is consistently positive
- Experienced conveyancer — a failed settlement or contract dispute costs far more than the fee saving
Frequently Asked Questions
Total selling costs in St George typically range from 2.5% to 4% of the sale price, depending on the property value and the services you choose. For a $750,000 Rockdale unit, expect around $25,000–$28,000. For a $1.8M Brighton-Le-Sands house, budget $50,000–$58,000. For a $2.2M Sans Souci waterfront, allow $60,000–$70,000. Use our free selling costs calculator for a personalised estimate.How much does it cost to sell a house in St George in 2026?
Agent commission in St George typically ranges from 1.8% to 2.2% of the sale price. The exact rate depends on the property value (higher-value properties attract lower percentage rates), the suburb, and the agent. Brighton-Le-Sands averages around 1.95%, Rockdale around 2.05%, and Sans Souci around 1.85%. Commission is negotiable — but focus on the agent's track record and marketing plan, not just the rate.What is the typical agent commission in St George?
In most cases, yes. Marketing costs are typically charged separately from commission in NSW. A standard marketing package in St George costs $3,000–$7,500, covering professional photography, online listings on realestate.com.au and Domain.com.au, and digital advertising. Some agents offer "all-inclusive" packages — always ask exactly what's included before signing.Do I have to pay for marketing on top of commission?
Sellers in NSW pay conveyancing fees of approximately $1,200–$2,500 all-in, including disbursements. This covers preparing the Contract for Sale, title searches, discharge of mortgage coordination, and electronic settlement via PEXA. Budget around $1,500–$2,000 as a realistic figure for most St George properties.What conveyancing fees do sellers pay in NSW?
In my experience, yes — consistently. REA Group research shows styled homes sell for an average of 7.5% more than unstyled properties. On a $1.8M Brighton-Le-Sands house, that's a potential $135,000 uplift from a $5,000 styling investment. The ROI is almost always positive, particularly in the $1M+ price bracket where buyer expectations are high.Is property styling worth the cost?
If the property is your principal place of residence (your main home), you're generally exempt from Capital Gains Tax under the CGT main residence exemption. If it's an investment property, CGT applies on the profit. Properties held for more than 12 months receive a 50% CGT discount. Your selling costs (commission, marketing, conveyancing) are deductible against your capital gain. Always speak to your accountant before selling an investment property.Do I pay CGT when selling my home in St George?
Auction is the dominant method in St George for good reason. It creates urgency, transparency, and competition — and in my experience, well-run auctions consistently achieve 5–12% above the vendor's reserve when the property is correctly positioned. The additional cost is the auctioneer fee ($500–$1,000), which is a small price for the competitive tension an auction creates. Private treaty suits properties with a very specific buyer profile or where the seller needs more flexibility on timing.What's the difference between selling by auction vs private treaty in St George?
Marketing costs are typically paid upfront or during the campaign (before settlement). Agent commission and conveyancing fees are paid at settlement, deducted from the sale proceeds. This means you don't need to have the full commission amount in cash before selling — it comes out of what the buyer pays you. The exception is marketing: most agents require this to be paid before or during the campaign.When are selling costs paid — before or after settlement?
Ready to Sell in St George? Let's Talk Numbers.
Understanding your selling costs upfront is the first step to a successful sale. Whether you're selling a Rockdale unit, a Brighton-Le-Sands family home, or a Sans Souci waterfront property, I can give you a precise cost breakdown and a realistic price guide — based on 25 years and 700+ sales in this exact market.
I'm Michael Kalinovski from Century 21 Bayview in Brighton-Le-Sands. My Google rating is 5.0 stars from 200+ reviews, and I've been the #1 agent in the St George region for over a decade. I'd love to help you get the best possible result from your sale.
Get Your Free Selling Cost Estimate
Call me for a no-obligation appraisal and full cost breakdown — I'll tell you exactly what your home is worth and what it will cost to sell it.
Disclaimer: This article is for general information only and does not constitute financial or legal advice. Cost figures are estimates based on current market data as of May 2026 and will vary depending on your specific property, agent, and service providers. Always obtain written quotes before committing to any service. For CGT advice, consult a qualified accountant.
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Written by
Michael Kalinovski
Licensed Real Estate Agent with 25+ years experience in Sydney's St George region. Specialising in Rockdale, Brighton-Le-Sands, Sans Souci, and Kogarah. 5.0 Google rating from 127+ reviews.
View Full ProfileExpert Consultation with Michael Kalinovski
Navigating the 2026 property market in St George requires local expertise. Whether you're selling an investment property or looking for a free market appraisal, Michael Kalinovski offers 25+ years of St George experience and a 5.0-star Google rating from 127+ verified reviews.
Servicing Rockdale, Brighton-Le-Sands, Sans Souci, Kogarah, Banksia & all St George suburbs
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