How Selling Works
Selling your home is one of life's biggest financial decisions. My proven 5-step process removes the guesswork and gives you confidence at every stage — from your first free appraisal to handing over the keys on settlement day.
500+ properties sold across 14 suburbs in St George over 25+ years.
The 5-Step Selling Journey
A transparent, structured process so you know exactly what happens — and when.
Free Property Appraisal
Every successful sale starts with an accurate understanding of what your property is worth. I'll visit your home, assess its features, condition, and unique selling points, then analyse recent comparable sales in your street and suburb.
- Walk-through inspection of your property's interior and exterior
- Analysis of 10–15 comparable sales within your suburb and postcode
- Current buyer demand assessment for your property type
- Honest, realistic price range — not an inflated figure to win your listing
- Written market report delivered within 48 hours
Tailored Sales Strategy
No two properties are the same, so no two marketing plans should be either. Together we'll decide the best method of sale — auction, private treaty, or off-market — based on your property type, the current market, and your goals.
- Auction vs. private treaty vs. off-market recommendation
- Pricing strategy calibrated to attract competition
- Timeline planning — campaign length, open home schedule, settlement date
- Vendor preparation checklist: repairs, styling, and presentation advice
- Conveyancer/solicitor introduction and contract preparation
Professional Marketing
First impressions are everything. I invest in premium marketing that makes your property stand out — professional photography, compelling copywriting, drone footage where applicable, and digital floorplans that buyers can explore before they visit.
- Professional HDR photography — daytime and twilight options
- Aerial drone footage for properties with views or large blocks
- Digital 2D and 3D floorplans
- Premium listings on realestate.com.au, Domain, and Century 21 network
- Social media promotion across Facebook, Instagram, and targeted local campaigns
- Signboard, brochures, and email marketing to my qualified buyer database
Sales Campaign
This is where 25+ years of experience counts. I personally conduct every open home and private inspection, qualifying buyers on the spot, gathering feedback in real time, and keeping you informed with weekly vendor reports.
- Saturday open homes and mid-week private inspections
- Personal follow-up call with every attendee within 24 hours
- Weekly vendor report with buyer feedback, enquiry numbers, and online views
- Expert negotiation to create competition and drive the best price
- Auction day management with licensed auctioneer (if auction method)
Exchange & Settlement
Once we agree on a price, I coordinate every step through to settlement — liaising with solicitors, conveyancers, banks, and building inspectors so you don't have to chase anyone.
- Contract exchange coordination with both legal teams
- Deposit collection and trust account management
- Pre-settlement inspection scheduling
- Settlement day coordination — keys, utilities, and final handover
- Post-sale support: moving services, utility transfers, and forwarding mail
Why Sellers Choose Michael
In a market with hundreds of agents, choosing the right one matters more than ever. Here's what sets my approach apart.
5.0 Google Rating
127+ five-star reviews from genuine St George sellers and buyers.
Track Record of Results
500+ properties sold, 76% auction clearance rate, and an average 6.5% above reserve.
Transparent Communication
Weekly vendor reports, honest feedback after every inspection, and no surprises.
Deep Local Knowledge
Born and raised in St George. I know every street, every school, and what buyers are looking for in every suburb.
Google Reviews
127+ verified reviews
What Clients Say
"Michael's knowledge of the St George market is unmatched. He got us a price we never thought possible."
The Thompson Family
Brighton-Le-Sands
"Honest, professional, and always available. Michael made selling our home stress-free."
John & Sarah
Rockdale
"As first home buyers, we felt guided and supported every step of the way. Highly recommend!"
The Chen Family
Kogarah
Common Questions About Selling
How long does it take to sell a property in St George?
The average selling timeline in St George is 6–10 weeks from listing to settlement. An auction campaign typically runs 4 weeks, followed by a 42-day settlement period. Private treaty sales can vary depending on market conditions and property type.
How much does it cost to sell a property?
Typical selling costs include agent commission (around 1.8–2.5% in St George), marketing expenses ($3,000–$8,000 depending on the campaign level), legal/conveyancing fees ($1,500–$2,500), and any minor styling or repairs. I provide a full cost breakdown at the appraisal stage so there are no surprises.
Should I sell by auction or private treaty?
It depends on your property type, market conditions, and personal preferences. In St George, auctions tend to work best for houses and townhouses in established suburbs like Rockdale, Brighton-Le-Sands, and Sans Souci. Apartments and investment properties often suit private treaty. I'll recommend the best method during our strategy session.
Do I need to renovate before selling?
Not necessarily. I'll advise you on which improvements offer the best return on investment. Sometimes a deep clean, fresh paint, and professional styling are enough to add $20,000–$50,000 to the sale price without a major renovation.
What happens if my property doesn't sell at auction?
If a property passes in at auction, I immediately negotiate with the highest bidder and any interested parties. Many passed-in properties sell within 24–48 hours of auction day. If not, we transition to a private treaty campaign with adjusted pricing.
Ready to Start Your Selling Journey?
The first step is always a free, no-obligation property appraisal. Let's talk about what your home is worth and how I can help you achieve the best possible result.