Understanding the St George Selling Process
Selling a property in the St George district involves several key decisions that directly impact your final result. The first is choosing between auction and private treaty — in 2026, auction clearance rates in the St George region are sitting around 68–72%, making it a viable option for well-presented properties in high-demand suburbs like Brighton-Le-Sands, Rockdale, and Kogarah. Private treaty tends to suit unique properties, those in quieter suburbs, or sellers who prefer a less public process.
Marketing costs in St George typically range from $5,000 to $15,000 depending on the property type and campaign intensity. A comprehensive campaign includes professional photography, floor plans, video walkthrough, portal listings (realestate.com.au, Domain), social media targeting, and print advertising in local publications. The marketing spend should be proportional to the property value — a $2M Brighton-Le-Sands house warrants a different campaign than a $650K Arncliffe unit.
Agent commission in the St George area typically ranges from 1.8% to 2.2% of the sale price, plus GST. Some agents offer tiered commission structures with performance bonuses above a target price. The cheapest agent is rarely the best value — an agent who achieves a 5% higher sale price more than covers a slightly higher commission. Michael's approach is transparent: clear commission, clear marketing budget, clear expectations.
The average days on market in St George in 2026 is 22–28 days for well-priced properties, though premium listings in low-stock suburbs can sell within the first week. Properties that sit on the market for 45+ days typically need a price adjustment or presentation improvement. Michael's track record of selling properties close to guide price and within market timeframes reflects his accurate pricing and effective marketing strategies.